Dr. Darin Eich · BrainstormingTechniques.org

Brainstorming Training.
Not Just Techniques.

Techniques are a starting point. Real brainstorming skill comes from training — learning how to design sessions, facilitate groups, and build organizations where great ideas happen by design, not by accident.

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200–300%

Increase in idea generation after training

100+

Organizations trained worldwide

100K+

Learners reached

Who This Is For

Better brainstorming is a trained skill. Here's how to build it.

Whether you want your team generating far better ideas or you want to run expert brainstorming sessions yourself — this training program builds the full skill set, not just a list of techniques to try.

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For Teams & Organizations

Build a Culture of Better Ideas

Your team has more ideas than they're generating. This training gives them the structure, tools, and facilitation to unlock them — and makes brainstorming a repeatable capability, not a one-time event.

Systematic approach to idea generation
From random sessions to designed experiences
In-person, virtual, or hybrid delivery
Custom-built for your real challenges

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For Facilitators & L&D

Run Expert Brainstorming Sessions

Leading a great brainstorming session is a craft — one that most facilitators were never trained for. This program teaches you how to design and lead sessions that generate breakthrough ideas, not just long lists.

Individual and group ideation techniques
How to facilitate when energy drops
Design sessions that produce real output
Train-the-trainer formats available

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Brainstorming in the AI Era

Learn to brainstorm well yourself first.
Then let AI multiply your output.

AI can generate ideas. But knowing how to evaluate them, build on them, push past the obvious ones, and facilitate a room full of people generating them together — that's a human skill. And it's one that makes AI far more useful once you have it.

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The human skill comes first

Brainstorming is more than throwing out ideas. It's knowing how to frame the right challenge, how to push past obvious thinking, how to build on others' ideas, and how to design a session where breakthroughs actually happen. Those are trained skills — and no AI tool gives them to you.

This training builds that foundation. The capability becomes yours — something you bring to every session, every challenge, every team.

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AI as your brainstorming partner

Once you understand brainstorming at a deep level, AI becomes a genuine force multiplier. Use it to generate divergent directions before your session, push into unusual territory, stress-test your best ideas, or synthesize a room full of sticky notes in minutes.

Darin's online course includes AI-assisted ideation techniques — and live workshops integrate AI tools throughout the session when appropriate.

Dr. Darin Eich, brainstorming trainer and innovation facilitator

The Trainer

Dr. Darin Eich — Brainstorming Expert, Innovation Trainer & Author

Darin has designed and led brainstorming and innovation programs for 100+ organizations — from Fortune 500 companies to Oxford University — for over 20 years. His research showed that trained brainstormers generate 200–300% more ideas than untrained ones. That finding shaped everything he teaches.

This training program is one of his foundational works — built from that research, refined through hundreds of live sessions, and updated with modern AI-assisted techniques for today's teams and facilitators.

Innovation Step-by-Step book by Darin Eich

The Book

Innovation Step-by-Step by Darin Eich

100+

Organizations worldwide

20+

Years in the field

Published books

What happens after the training

Going through Darin's training process was like learning to ride a bike... instead of generating 20–30 ideas in each 3-hour brainstorm, I was coming up with almost 150 ideas. I was amazed at this newfound skill that previously seemed unattainable.

CEO & Co-Founder, Firebase (acquired by Google)

Our CIO expected 50–70% of the ideas generated would be almost useless and we had probably a 90% idea success rate. At the end of the event, I had a large number of attendees say this was "the best leadership offsite meeting they'd ever had."

Chief of Staff to CIO, VMware

Darin's approach takes the mystery out of how to think like an innovator. The results were breakthrough in nature. Solid innovative product and process concepts were developed by each team, which will now lead to formal funding and project assignments.

Senior VP, Quality & Engineering, Sparton Corporation

Ready to train for brainstorming — not just learn a few techniques?

Enroll in the online course to build the full skill set at your own pace, or bring Darin in to run a custom brainstorming training workshop for your team.

Enroll in the Course Contact Darin

Brainstorming Training.
Not Just Techniques.